COOKIE POLICY
FOR HITACHI MEDICAL SYSTEMS EUROPE

Date of Release: October 21, 2020

1. General & Acceptance of Cookie Policy

This Cookie Policy applies to all websites operated by or on behalf of the Hitachi Medical Systems Europe group of companies in various countries, as to eventual HMSE brand pages on third party platforms (e.g. Facebook, YouTube, LinkedIn or Twitter) and eventual HMSE mobile applications (such websites, HMSE mobile applications and eventual HMSE brand pages on third party platforms hereafter individually and collectively referred to as “Websites").

2. What are cookies and what are they used for

Cookies are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our Website.

Our Website uses session cookies and permanent cookies. Session cookies are used to increase the security of website use, to make our information user-friendly and to analyze the use of our Websites. A session cookie is automatically deleted when you close your browser or after a short time.

Permanent cookies are used to optimize user-friendliness and to speed up your ability to use our Website. If you visit our Website again, it is automatically recognized that you have already been with us and which entries and settings you have made so that you do not have to enter them again. Permanent cookies expire after a set period of time.

We also use cookies to create anonymous aggregate statistics that help us understand how our Websites are used and to improve their structure and content.

3. How can I manage, delete or disable cookies?

Most internet browsers are initially set up to automatically accept cookies. If you do not want our Websites to store cookies on your device, you can change your browser settings so that you receive a warning before certain cookies are stored. You can also adjust your settings so that your browser refuses most of our cookies or only certain cookies or disable cookies altogether. You can also withdraw your consent to cookies by deleting the cookies that have already been stored. See for more detail the instruction of the search engine operator:

Please note that certain features of the Website may no longer be available to you if you limit or disable cookies.

4. Detailed list of used cookies

4.1 Technically necessary Cookies

Cookie to log your consent

This cookie is used to remember a user’s choice about cookies on our Website. Where users have previously indicated a preference, that user’s preference will be stored in this cookie.

4.2 ​​​Optional cookies

Google Analytics

This Website uses Google Analytics, a web analysis service provided by Google Inc. Google Analytics places a cookie on your computer to recognize you on an anonymous basis when you return to a particular website. Google uses the information obtained by the cookie to store a profile of which pages you have visited within a session.

The information generated by the cookie about the use of this website is usually transferred to a Google Inc. server in the USA and stored there. However, due to the activation of IP anonymization on this website, your IP address will previously be cut back by Google Inc. within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google acts as Hitachi’s contract processor and analyzes the data received only on Hitachi’s behalf. Hitachi uses the information we receive from Google Analytics for business planning, business operations and marketing purposes to better understand how we can improve the content and experience of our web services.

You can object to the collection of your data by this cookie by downloading and installing this browser plugin.

Further information about this cookie can be found here.

Matomo

We use the web analytics tool Matomo. We use this data for the purposes of statistical analyses on website utilization and technical possibilities. Visits to our website are logged and assessed in an anonymized form. Matomo does not collect personal data, but does collect anonymized personal data such as IP address; name and version of your operating system; name, version, language settings and installed plugins (e.g. PDF, Flash, MediaPlayer) of your browser; screen resolution of your device; address of the previously visited website; pages you visit on this website; time and duration of your visit; search keywords when you came to our website trough a search engine. The collected data are being stored and analyzed on a server controlled by a contractor of Hitachi.

Further information about this cookie can be found here.

You can opt out for Matomo to track you using this link.

Google reCAPTCHA

We use Google reCAPTCHA on our websites. This service is provided by Google Inc. reCAPTCHA is used to check whether the data entered on our website (such as on a contact form) has been entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, how long the visitor has been on the website, or mouse movements made by the user). The data collected during the analysis will be forwarded to Google.
The reCAPTCHA analyses take place completely in the background.
We have a legitimate interest in protecting our website from abusive automated crawling and spam, but will only process your data with your consent to this cookie policy. When you decline the use of cookies, you will not be able to use our online contact forms. For more information, please visit the Google reCAPTCHA policy and Google’s privacy policy.

Doubleclick.net

Double Click uses cookies to present relevant advertisements to you. As part of the tool, your shortened IP address, cookie ID and usage data relating to our Websites is transferred to Google Inc. in order to improve the selection of advertising for you and to analyze your use of our Websites. The cookies are retained for a maximum of two years.

Further information is available here.

You can find out how you can object to the processing of your personal data here.

Google Tag Manager

Google Tag Manager is a solution for managing website tags from a single interface. The tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this personal information. If deactivation has been made at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager.

For further information, please visit here. For opt out use, please visit here.

4.3 Social Media Plugins

YouTube

We use YouTube for the integration of videos. YouTube is operated by YouTube LLC, headquartered at 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google Inc. based at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

On some of our Websites we use plugins from YouTube. When you access the websites on our Website that are provided with such a plugin a connection to the YouTube servers is established and the plugin is displayed. This transmits to the YouTube server which of our Websites you have visited. If you are logged in as a YouTube member, YouTube assigns this information to your personal user account. When using the plugin, e.g. clicking the start button of a video, this information is also assigned to your user account. You can prevent this assignment by logging out of your YouTube account and other user accounts of YouTube LLC and Google Inc. and deleting the corresponding cookies of the companies before using our Website.

Further information on data processing and privacy protection by YouTube (Google) can be found here. Visit this page to see how to clear and block You Tube cookies.

Facebook Pixel

We use “Facebook Pixel” from Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website.
This allows user behaviour to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. Further information on data processing and privacy protection by Facebook can be found here. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting this address.

LinkedIn Insights

We use the so-called “Insight Tag” from LinkedIn (Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland). The LinkedIn Insight Tag is a small JavaScript code snippet that we have added to our website.
The LinkedIn Insight tag allows us to collect information about visits to our website, including URL, referrer URL, IP address, device and browser characteristics, timestamps and page views. LinkedIn uses various processes to ensure the privacy of our visitors for LinkedIn Insights (encryption, anonymization and set data retention policy). LinkedIn does not share any personally identifiable information with us, but only provides aggregate reports about the website's audience and display performance. LinkedIn also provides retargeting for site visitors, which allows us to use this data to display targeted advertising outside our site without identifying the member. LinkedIn members can control the use of their personal information for advertising purposes in their account settings. Further information on data processing and privacy protection by LinkedIn can be found here. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting this address.

5. Consent to use of cookies

After accepting the cookie and social plugins notice that appears when you first visit the Website (and that re-appears when we make relevant changes to the Cookie Policy and otherwise from time to time, at least after 24 months) you agree to the placement of cookies on your computer and activation of social media plugins in accordance with the terms of this Cookie Policy. Your choice is valid until your revocation (e.g. by deleting cookies) or the renewal after 24 months.

Do you accept or refuse the use of optional cookies?

6. Joint Controllerships

We may transfer data to our suppliers in accordance with this Cookie Policy. Due to this data transfer, our supplier and we may conduct a joint controllership relation. We conduct such a joint controllership with:

  • Facebook Ireland, through the use of Facebook Pixel. You can find the agreed Controller Addendum and responsibilities of each party here.

You can exercise your rights with regard to personal data directly with our supplier mentioned above. You can find additional information in their respective privacy policies. You can find links in the corresponding cookie or plugin description.

7. Further Information

You may request further details from us at any time on the cookies we use on our Websites. You may also see how long a cookie remains on your computer by visiting your browser settings.

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